Tracking and analysing your website's performance is critical for success, and web analytics tools are a must-have for any webmaster, regardless of the size, type and purpose of your website. One of the best places to start is the Google AdWords Keyword Planner, a free-to-use tool which provides keyword suggestions and a wealth of other useful information, such as competitiveness, search volume and cost per click in paid advertising campaigns. However, choosing suitable keywords to target is the difficult part. You'll need to include your keywords in your written content, page titles and descriptions, provided that they sound natural and are not overused. SEO largely revolves around the correct use of keywords, and this makes choosing suitable keywords to target critical to your success. It's also worth keeping track of Google's algorithm updates. Another useful feature is Google's Autocomplete, where you can use to get a better idea of which keywords and phrases people are most often searching for. You'll also be able to use the search engines to determine how much exposure your website has at the moment. Getting a better understanding of the Search Engine Results Pages (SERPs) is a critical first step in understanding how SEO works. You can use them as much as you like without restrictions, and they can provide invaluable insights into current trends, popular search terms and more. Unsurprisingly, the first place to start conducting research for your SEO strategy is the search engines themselves. This guide takes a look at some of the most important types of tools you should have in your web inventory.Ĭheck out our top ten tips for improving SEO. SEO is often a complicated process, but it can be made a great deal simpler by using the right web tools for the job. Posted 2015 | By Farzana Irani, Web Consultant at Īuditing and adapting your website to increase your standing in search engines is a process known as Search Engine Optimisation (SEO).
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